The Complete Guide to Hotel Digital Marketing in London
Are you a hotelier in London looking to strengthen the online performance of your hotel? Hotel digital marketing in London can help. This guide will explain everything you need to know about the role of digital marketing in improving how your hotel performs over the Internet.
Marketing has changed, especially when you’ve a hotel. Earlier, there were only a few offline ways to advertise your services. It was because people were visiting a hotel before booking its services.
However, things have changed over the years, especially during the COVID-19 pandemic. Travellers and guests do their research online before booking a hotel or its services. In fact, many of them use the Internet to book accommodation or services of a hotel.
It is why more and more London-based hotels have been hiring a marketing agency for hospitality in London to market their services digitally and improve their online presence.
As per a report, hospitality businesses that adopt the latest technology experience an increase of around 135% in their online revenue. Also, they tend to have around 71% reduction in complaints.
Importance of Digital Marketing in the Hospitality Industry
We live in a pandemic-affected world where the highly-infectious coronavirus makes it difficult for travellers to go out, gather information on a hotel, and book it only when they reach the hotel. Apart from that, this process is expensive and time-consuming. Today, many travellers worldwide choose a safe way to book a hotel and its services: Online. It is a safe, cost-effective, and time-saving method of hotel booking. In this, you don’t have to go outside and increase your chances of getting the virus just because you wanted to collect information on a hotel. In addition, it allows you to book a hotel in just a few clicks and from the comfort of your home. However, for hoteliers, a significant problem with the online method is that only those hotels appear among the top results that have been marketed well online. For example, if someone is looking for hotels in London, only those hotels will appear on the top of Google whose marketing has been done in the right way. This is where hotel digital marketing in London comes into play for you. Through digital marketing, you can strategically place your hotel’s website among the top search engine results. Apart from that, an agency experienced in digital marketing for the hospitality industry can help your hotel business in many ways.- Digital marketing helps create an effective content marketing strategy that includes engaging content like blogs, photos, videos, and social media posts.
- Digital marketing helps in strengthening your SEO (search engine optimization) game. Currently, around 80% of the total Internet traffic comes from search engines. SEO is a technique to strengthen your position on the search engine and make your hotel appear among the top results.
- Digital marketing is an effective way to improve your hotel’s online position through SEA (search engine advertising). From finalising the right keywords to using them in the right manner, there are plenty of things where digital marketing can help.
- Through digital marketing, you can strengthen the social media presence of your hotel. It has been noted that many potential travellers do their research on social media before booking a hotel. In addition, social media provides you with an opportunity to connect with your potential clients and encourage them for bookings.
