The management at Stowe gave us a simple task; to dramatically increase the number of wedding bookings they were achieving.
We set about testing the most effective audience to target our advertising to and then funnelled through enquiries to an automated system of generating leads and wedding bookings. Initially we tested a combination of 90 adverts & 10 landing pages and created and tested the most eye catching and effective adverts and landing pages for the venue. We were able to create a highly effective advertising campaign with cost per click as a low as 15p and over 200 leads in 4 weeks which were funnelled down to 15 qualified appointments.
By testing over 90 different combinations of adverts, we settled on the 6 most effective within one week. Our campaign lead to a significant rise in brochure downloads which were automatically funnelled down to wedding enquiries and wedding bookings.