How Does a Marketing & Lead Gen Company in London Help Your Hospitality Business Grow

Learn how a marketing & lead gen company in London attracts potential customers for your hospitality business and turns them into sales calls. Also, understand why generating leads is important for your business. Do you know over 91% of marketers believe lead generation is very important for businesses - irrespective of their industries? Also, around 53% of marketers spend at least half of their marketing budget on lead generation. The stats show that it doesn’t matter which industry you are in, if your marketing campaign excludes lead generation, then there are high chances that you’ll struggle to generate leads for your business. A marketing & lead gen company in London knows where to find your potential customers, how to promote your services to them, and what are the best ways to generate leads.

What is Lead Generation?

Before you learn how a lead gen agency generates leads for you, find out what lead generation is. Lead generation can be defined as a marketing technique to attract prospective clients for your hospitality business, increase their interest in your services, and convert them into customers. In the modern technology-friendly world, some of the most common digital marketing methods to generate leads are:

• Blogs
• Online content
• Events
• Emails

How a Marketing & Lead Generation Agency Generates Leads

The process of lead generation begins with an individual showing interest in your services and ends with the individual becoming your customer. The diagram below explains the different stages of the process.

1. In the first step, an online user discovers your hospitality business via one of your digital marketing channels. The source can be your blog, social media page, or your official website.
2. The second step involves the visitor clicking on the call-to-action button on the given page. It can be an image, a text, or a button that encourages the user to take an action.
3. The call-to-action activity takes the user to a specific page of your website. It can be a page with an offer to get information on the user.
4. On that particular page, the visitor provides information in a form in exchange for an offer.

Now, the question is what does a marketing & lead gen company in London do to generate leads? The agency uses the information on your hospitality business to get new leads. Usually, a lead generation company uses a brand’s website to optimise it to attract its potential customers and obtain their information. The agency uses the collected data to design personalised offers and digital, marketing campaigns for visitors. Also, it uses the information to produce more lead generation opportunities. Once the agency gets a lead, it nurtures the lead and uses different marketing tactics to convert it into a sales call. An agency can use different marketing techniques and tools to generate leads. For example, it’ll have expert content creators who write engaging, informative content to increase brand awareness and get more people to your website. For example, the content can be blogs, social media campaigns, emails, or RSS feeds. Apart from that, some other marketing tactics used by an experienced agency include:

• Social media marketing
• Website optimisation
• Online advertisement
• Getting traffic for the website

How to Hire a Marketing & Lead Generation Company in London

Now that you’re aware of lead generation and the role of an agency in generating leads for your hospitality business, it’s time to hire the best lead gen company. Look for an agency that has years of experience in the industry. Also, it must have professionals to generate leads for your hospitality business and convert them into sales calls. If you’re in search of the best marketing & lead gen company in London for your hospitality business, come to Wedding Booker. Call the agency at 0203 925 0350, or write to it at: hello@weddingbooker.co.uk.